Free consult booking
New clients book an intro session straight from your site using the scheduling tool you already use.
Websites for trainers & studios
Web Design for Personal Training Businesses
Websites that fill your schedule with clients who show up, pay and stay. Built for personal trainers, private studios and online coaches who are done competing with $10 gym memberships.
- Free-consult booking that works while you’re training clients
- Program pages with real transformations and results
- One trainer or studio per territory. Your competitors can’t hire us.
Territory check
Is your territory open?
We build for one trainer or studio per market. Tell us where you train and we’ll check.
Built-in program pages
Sell Programs, Not Just Sessions
People don’t buy “training.” They buy a result. Every site we build gives each program its own page with the progress clients can expect. Pick a program.
12-week progressAvg. client body weight−18 lb
Week 1Week 6Week 12
12-week progressAvg. squat 1-rep max+60 lb
Week 1Week 6Week 12
12-week progressOnline clients on the roster+24
Week 1Week 6Week 12
12-week progressSmall group class fill rate88%
Week 1Week 6Week 12
Weight loss programs
The most-searched goal in fitness. A dedicated page with real client results, your approach to nutrition and a clear starting point turns searchers into consults.
- Client wants
- Results they can see
- Page shows
- Transformations · plan
Strength & performance
Lifters and athletes want to see numbers going up. Programs, PRs and coaching philosophy attract clients who stay for years.
- Client wants
- Measurable progress
- Page shows
- Programs · PRs
Online coaching
Online coaching grows past your zip code. Application forms and program breakdowns fill your roster without adding hours at the gym.
- Client wants
- Coaching on their schedule
- Page shows
- Application · check-ins
Small group training
Small group sessions raise your hourly rate. Class schedules and intro offers keep every session full.
- Client wants
- Coaching + community
- Page shows
- Schedule · intro offer
What’s included
What Every Personal Trainer Website Includes
Everything a trainer needs to turn followers and searchers into paying clients, built and maintained for one monthly price.
Transformation galleries
Real client results with their stories, with permission, front and center where prospects decide.
Program & package pages
Each program explained clearly, with who it’s for and what’s included.
Online coaching funnels
Application forms and program pages that sell coaching beyond your zip code.
Reviews & certifications
Certifications, specialties and five-star reviews that build trust fast.
Built for Instagram traffic
Most visitors come from your social links on a phone. Pages load fast and look sharp on mobile.
Service pages
A Page for Every Way You Train
People search for the exact kind of training they want. Your site gets a dedicated page for each one, so you show up for each search.
1-on-1 training
Private sessions in your studio, gym or client homes.
Small group training
Semi-private sessions and group classes.
Online coaching
Remote programming, check-ins and app coaching.
Nutrition coaching
Meal plans, habits and accountability.
Weight loss
Programs built around sustainable fat loss.
Strength & conditioning
Lifting, powerlifting and athletic performance.
Seniors & mobility
Balance, mobility and strength for older adults.
Pre & postnatal
Safe training before and after pregnancy.
Try an example site
Websites That Turn Followers Into Clients
This is the kind of site we build for personal trainers. Click around: every numbered pin is a feature that turns visitors into paying clients.
Example site. Click the numbered pins, open a service, switch to mobile, or send the form.
What we build in, and why0/7 explored
The request form sits right next to the headline, so people can reach out the second they land, without scrolling. It asks their goal, preferred training time and experience.
Why it converts: Every scroll you remove means more people start the form, and asking the right questions up front means each client arrives ready to quote.
Your number is in the top bar, the hero and the footer. On a phone it dials with one tap. Try clicking it.
Why it converts: Plenty of people would rather call than type. A visible, tappable number catches them before they go back to Google.
1-on-1, small group, online coaching and nutrition each get their own page. Click any service card to open one.
Why it converts: Someone searching “strength coach near me” lands on a page about exactly that, which ranks and converts far better than a generic homepage.
Visitors choose their goal and see the program and results that match. Try each goal.
Why it converts: People buy a result, not a session. Showing the outcome for their exact goal turns browsers into free-session bookings.
Real reviews and your credentials sit right where people make up their minds, not buried on another page.
Why it converts: Specific results (“down 22 pounds”) do more to sell training than any list of certifications.
Every city you serve gets its own page. Click a city to open one.
Why it converts: These pages help you show up in the towns around you, not just the one your office is in.
On phones, a Call button and a request button stay pinned to the bottom of the screen. Open this to switch to mobile view.
Why it converts: Most people find you on their phone, often from your Instagram. Keeping the next step one thumb-tap away catches leads that would otherwise bounce.
How it works
From First Call to a Live Website
Territory check
We confirm your market is open. We only build for one trainer or studio per territory.
Discovery call
Your programs, clients, service area and the goals you want to grow.
Design & build
We write, design and build the site. You review it and ask for changes.
Launch & upkeep
We launch on your domain, then handle hosting, updates and every edit after.
Pricing
Personal Trainer Web Design Pricing
One flat monthly price for your website. Add local SEO when you want more clients.
Personal Trainer Website
Your complete personal training website: designed, built, hosted and maintained, with every edit included.
$300/month
Start my website
- Custom design
- Full development
- Unlimited edits
- Fast cloud hosting
- Custom domain
- SSL certificate
- Security updates
- Ongoing maintenance
Local Foundation SEO
For a solo trainer or private studio owning its neighborhood.
$1,000/month
- Foundation links
- Backlinks
- Organic rank tracking
- Map rank tracking
- AI search tracking (ChatGPT, Gemini, Claude, Perplexity)
- Google Business Profile tuned for personal training searches
- Directory citation cleanup
Most popular
Multi-City Growth SEO
For studios and trainers expanding into nearby cities.
$2,000/month
- Foundation links
- More backlinks
- Organic rank tracking
- Map rank tracking
- AI search tracking (ChatGPT, Gemini, Claude, Perplexity)
- City and neighborhood landing pages
- Program keyword targeting (weight loss, strength, online)
Market Dominator SEO
For multi-trainer studios going after the whole metro.
$3,000/month
- Foundation links
- Even more backlinks
- Organic rank tracking
- Map rank tracking
- AI search tracking (ChatGPT, Gemini, Claude, Perplexity)
- Regional wellness PR and partnerships
- Competitor gap strategy
No setup fees. No long-term contracts. See what’s in each SEO plan →
FAQ
Personal Trainer Web Design FAQs
What’s included in the $300/month personal trainer website?
Custom design, full development, hosting, your domain, an SSL certificate, security updates, ongoing maintenance and unlimited edits. New program, new transformation, new class time: send it over and we make the change at no extra charge.
Can clients book a free consult or intro session online?
Yes. We connect the booking or scheduling tool you already use, such as Calendly, Mindbody, Trainerize or PT Distinction, so new clients can grab a consult without messaging back and forth.
Do you build for online coaches too?
Yes. Online coaching sites focus on your program, application form and results, and work for clients anywhere, not just locally.
Will you work with other trainers in my area?
No. We work with one trainer or studio per territory. Once your market is claimed, we turn away competing trainers there.
Is there a long-term contract?
No. Web design is a flat $300 per month and SEO plans are month to month. No setup fees and no hidden costs.
Ready to Fill Your Schedule?
Check whether your territory is open before another trainer in your area claims it.
Check my territory